BrandTotal analyzed the consumer electronics category and is seeing an increase in social ad spend from brands like Canon, Dyson, HP, One Plus, and Xbox since April 1st 2020

How banks and financial services brands are able to generate positive sentiment in times of crisis

BrandTotal has monitored the social media reactions to the coronavirus among the worlds leading brands.

“Hidden” digital campaigns have major implications for effective targeting, measurement

For the first time, brands can see competitive digital, social campaigns through the lens of their most important consumers

We analyzed paid social media advertising from major Cosmetics brands over a 60 day period.

Check out our comprehensive guide to conducting a competitive analysis for your brand.

Analysis of how major brands are positioning and marketing themselves, as companies race to establish their brands as leaders in 5G service.

Understand how the top news and media sites use paid social channels to engage potential readers and drive traffic to their sites.

Here’s an update on how brands have adjusted their Game of Thrones campaign tie-ins as the series comes to a close.

Today, we’re discussing the ins and outs of omnichannel marketing, and how you can optimize creatives for ad placement: