BrandTotal Insights Blog

Visibility and insights into marketing strategies across social and digital.

May 05, 2021 2 min read

The Memorial Day Weekend Brings Huge Mattress Advertising Promotions - Which Brand Is the Stand Out?

In this blog post, BrandTotal’s campaign feature was used to aggregate Memorial Day sales ads and analyze in-market activity.
May 05, 2021 3 min read

Survey of CMOs Reveals Leveraging Insights on Competitor Brands and Shifting Social Media Advertising Creative Is The Key to Better Results

We surveyed over 500 CMOs of consumer-facing brands across America to understand how they are evaluating their advertising creative performance and impact.
April 04, 2021 2 min read

Survey of U.S. Brand Marketers Reveals Competitive Analytics Tools Aren’t Addressing Brands’ Biggest Concerns

We surveyed more than 500 brand marketers to understand how they are leveraging competitive analytics tools and the resulting impact on advertising spends.
April 04, 2021 3 min read

Easter Advertising Analysis: See Which Brand Drove EGGcellent Outcomes

Take a look at how some of the iconic candy brands are making the most of the lead-up to the Easter holiday.
February 02, 2021 4 min read

New Industry Snapshots Reveal Competitive Ad Secrets

These monthly social competitive intelligence snapshots are unlike any other industry report you've read about your brand's competitive landscape.
February 02, 2021 2 min read

Valentine’s Day Social Advertising: Did Brands Capture Their Audiences’ Hearts This Year?

Our newest social snapshot aims to reveal what brands’ paid social strategies for Valentine’s Day look like in a year that is anything but normal.
February 02, 2021 3 min read

Super Bowl Social Advertising Analysis — What Moved the Needle?

See whether this year’s Super Bowl ads really moved the needle for the marketers who brought these campaigns to life
January 01, 2021 2 min read

Webinar: How Global Consumer Brands Use Social Competitive Intelligence and Brand Analytics to Impact Brand Performance

Get key insights into lessons learned and best practices in analyzing your own brand performance against your competition’s.
Research Insights
January 01, 2021 2 min read

Introducing BrandTotal’s Social Competitive Intelligence Snapshot

These monthly social competitive intelligence research reports are unlike any other industry report you've read about your brand's competitive landscape.
Research Insights
November 11, 2020 5 min read

How 2020 Has Transformed Black Friday & Holiday Brand Advertising

Using the BrandTotal platform, we’ve performed an analysis of how brands have changed their paid social media strategies for Black Friday 2020 vs. 2019.
Insights
October 10, 2020 8 min read

Which Fast Food Brands Are Thriving During COVID

We’ll look at which brands are thriving in the context of COVID-19, with the period under review being 15 August - 30 September 2020.
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