We surveyed more than 500 brand marketers to understand how they are leveraging competitive analytics tools and the resulting impact on advertising spends.
These monthly social competitive intelligence research reports are unlike any other industry report you've read about your brand's competitive landscape.
Using the BrandTotal platform, we’ve performed an analysis of how brands have changed their paid social media strategies for Black Friday 2020 vs. 2019.
BrandTotal marketing data from July 4 - September 4, 2020, in the Connected TV category was analyzed to identify how brands are using paid social campaigns.
Our objective with these reports was to analyze how major beer and alcohol brands use various social platforms and targeting strategies to achieve their goals.
