BrandTotal Insights Blog

Visibility and insights into marketing strategies across social and digital.

July 07, 2021 4 min read

New Survey Data Proves Social Media Ad Engagement Leads to Purchases

BrandTotal surveyed 1,000 U.S. adults on how they interact with social media ads and how that engagement impacts a consumer’s likelihood to purchase.
July 07, 2021 3 min read

The Mattress Category Heats Up as 4th of July Nears

BrandTotal analyzes the Mattress category to determine if and how their promotional strategies have shifted leading up to the July 4th sales period.
June 06, 2021 3 min read

Social Advertising Strategies of Today’s Top Brands — New Industry Snapshots

Get a full 360-degree view with May’s BrandTotal Social Competitive Intelligence Snapshots.
June 06, 2021 2 min read

Discover Hidden Social Advertising Secrets — New Industry Snapshots

Gain a full 360-degree comparison of your competitors’ social media brand and advertising strategies, with BrandTotal's Intelligence Snapshot Reports!
June 06, 2021 3 min read

Blending Pride with Purpose: A Social Creative Analysis

This year we’re observing increased expectations on brands to live up to what Pride stands for. We highlight noteworthy Pride efforts from several brands.
May 05, 2021 2 min read

The Memorial Day Weekend Brings Huge Mattress Advertising Promotions - Which Brand Is the Stand Out?

In this blog post, BrandTotal’s campaign feature was used to aggregate Memorial Day sales ads and analyze in-market activity.
May 05, 2021 3 min read

Survey of CMOs Reveals Leveraging Insights on Competitor Brands and Shifting Social Media Advertising Creative Is The Key to Better Results

We surveyed over 500 CMOs of consumer-facing brands across America to understand how they are evaluating their advertising creative performance and impact.
April 04, 2021 2 min read

Survey of U.S. Brand Marketers Reveals Competitive Analytics Tools Aren’t Addressing Brands’ Biggest Concerns

We surveyed more than 500 brand marketers to understand how they are leveraging competitive analytics tools and the resulting impact on advertising spends.
April 04, 2021 3 min read

Easter Advertising Analysis: See Which Brand Drove EGGcellent Outcomes

Take a look at how some of the iconic candy brands are making the most of the lead-up to the Easter holiday.
February 02, 2021 4 min read

New Industry Snapshots Reveal Competitive Ad Secrets

These monthly social competitive intelligence snapshots are unlike any other industry report you've read about your brand's competitive landscape.
February 02, 2021 2 min read

Valentine’s Day Social Advertising: Did Brands Capture Their Audiences’ Hearts This Year?

Our newest social snapshot aims to reveal what brands’ paid social strategies for Valentine’s Day look like in a year that is anything but normal.
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