Using the BrandTotal platform, we’ve performed an analysis of how brands have changed their paid social media strategies for Black Friday 2020 vs. 2019.

We’ll look at which brands are thriving in the context of COVID-19, with the period under review being 15 August - 30 September 2020.

BrandTotal marketing data from July 4 - September 4, 2020, in the Connected TV category was analyzed to identify how brands are using paid social campaigns.

Our objective with these reports was to analyze how major beer and alcohol brands use various social platforms and targeting strategies to achieve their goals.

BrandTotal marketing data from [June 5 - August 5, 2020] was analyzed, with a focus on music streaming services’ usage of paid social campaigns.

We analyzed BrandTotal marketing data from [June 1 - July 10, 2020] across the Activewear category to see how major brands are utilizing paid social media marketing campaigns.

The nation’s leading insurance companies are using creatives in paid social media campaigns to attract customers. Each is using a different combination of branding, eye-catching design and unexpected collaborations to stand out.

A look at leading food delivery companies, how they're leveraging the current crisis, and allocating their paid social media spending.

BrandTotal analyzed ad data from leading transportation companies like Uber, Wave, and Lyft to see how they are allocating their budget between March 1 - May 15, 2020.

BrandTotal analyzed the consumer electronics category and is seeing an increase in social ad spend from brands like Canon, Dyson, HP, One Plus, and Xbox since April 1st 2020

How banks and financial services brands are able to generate positive sentiment in times of crisis