We analyzed BrandTotal marketing data from [June 1 - July 10, 2020] across the Activewear category to see how major brands are utilizing paid social media marketing campaigns.

The nation’s leading insurance companies are using creatives in paid social media campaigns to attract customers. Each is using a different combination of branding, eye-catching design and unexpected collaborations to stand out.

A look at leading food delivery companies, how they're leveraging the current crisis, and allocating their paid social media spending.

BrandTotal analyzed ad data from leading transportation companies like Uber, Wave, and Lyft to see how they are allocating their budget between March 1 - May 15, 2020.

BrandTotal analyzed the consumer electronics category and is seeing an increase in social ad spend from brands like Canon, Dyson, HP, One Plus, and Xbox since April 1st 2020

How banks and financial services brands are able to generate positive sentiment in times of crisis

BrandTotal has monitored the social media reactions to the coronavirus among the worlds leading brands.

“Hidden” digital campaigns have major implications for effective targeting, measurement

For the first time, brands can see competitive digital, social campaigns through the lens of their most important consumers

We analyzed paid social media advertising from major Cosmetics brands over a 60 day period.

Check out our comprehensive guide to conducting a competitive analysis for your brand.