4 Ways to Use Dark Marketing

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What is Dark Marketing? In this featured article, BrandTotal’s CEO and Microsoft’s Jennifer Tomlinson explain its importance and how to use it effectively.

In today’s marketing landscape, companies can run huge digital campaigns without their competitors and non-targeted demographics being aware of them, also known as “dark marketing.”

If businesses ignore the rising tide of dark marketing, they run the risk of drastically losing a piece of their market share.

Take a look at this article co-authored by BrandTotal’s CEO, Alon Leibovich and Microsoft’s Senior Manager of Channel Marketing, Jennifer Tomlinson, to learn four major pointers on not only how to use dark marketing tactics, but how use them effectively.


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