Jerry Dweck

Jerry Dweck is the Marketing Director at BrandTotal.

Recent Posts by Jerry Dweck

Trends
April 04, 2020 2 min read

Webinar Recap: Driving Positive Brand Sentiment During A Crisis

How banks and financial services brands are able to generate positive sentiment in times of crisis
Trends
May 05, 2019 4 min read

The D2C Playbook: How Top Disruptor Brands Strategize Their Digital Ads [Part 2]

Today, we’re discussing the ins and outs of omnichannel marketing, and how you can optimize creatives for ad placement:
Trends
April 04, 2019 5 min read

The D2C Playbook: How Top Disruptor Brands Strategize Their Digital Ads [Part 1]

How Top Disruptor Brands Strategize their Digital Ads
Trends
January 01, 2019 3 min read

Brick and Mortar Shifts Upward: How D2C Brands are Incorporating Retail Shops into the *New* Buyer Journey

rise of online retailing, traditional brick-and-mortar retailers are suffering
Trends
November 11, 2018 1 min read

CPGs Go Digital with Direct Conversion Ads

CPG giants are starting to discover the joys of measurable (and effective) marketing campaigns on Facebook.
Press
October 10, 2018 2 min read

Agile Marketing @ MarTech East 2018

BrandTotal team attended MarTech East in Boston to share and discuss the latest trends in digital marketing.
Insights
September 09, 2018 2 min read

Apple now sells an ECG monitor. How will that affect their marketing?

Apple has revised its marketing strategy to suit its new offerings. Exclusive data from BrandTotal shows how its target market is changing.
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