Stacey Lawrence

Client Success Director, Team Lead at BrandTotal

Recent Posts by Stacey Lawrence

July 07, 2021 3 min read

The Mattress Category Heats Up as 4th of July Nears

BrandTotal analyzes the Mattress category to determine if and how their promotional strategies have shifted leading up to the July 4th sales period.
June 06, 2021 3 min read

Blending Pride with Purpose: A Social Creative Analysis

This year we’re observing increased expectations on brands to live up to what Pride stands for. We highlight noteworthy Pride efforts from several brands.
May 05, 2021 2 min read

The Memorial Day Weekend Brings Huge Mattress Advertising Promotions - Which Brand Is the Stand Out?

In this blog post, BrandTotal’s campaign feature was used to aggregate Memorial Day sales ads and analyze in-market activity.
April 04, 2021 3 min read

Easter Advertising Analysis: See Which Brand Drove EGGcellent Outcomes

Take a look at how some of the iconic candy brands are making the most of the lead-up to the Easter holiday.
February 02, 2021 3 min read

Super Bowl Social Advertising Analysis — What Moved the Needle?

See whether this year’s Super Bowl ads really moved the needle for the marketers who brought these campaigns to life
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