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Demand for Consumer Electronics is Increasing and so are Ad Budgets

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Demand for Consumer Electronics is Increasing and so are Ad Budgets
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With COVID-19 upending the lives of everyone around the world, consumer behavior has changed. Household spending has decreased by 23 percent across industries according to NPD data. Consumers are not leaving their houses as much, and are constantly trying to figure out new ways of entertainment given the current situation. This assessment is supported by NPDs data estimation that consumer technology sales have increased 23 percent from this time last year to now. 

With an increase in spending and quarantine still in place for so many, consumer technology seems to be thriving.

According to BrandTotal, we are seeing an increase in social ad spend from brands like Canon, Dyson, HP, One Plus, and Xbox since April 1st 2020.

These brands are doubling down on the current environment and are leaning into the ways they can help consumers through this time. In addition to ad spend, BrandTotal detected a few new campaigns from consumer technology companies that were just launched since the beginning of April. 

Here are a few examples of creatives from each:

One Plus

One plus launched a new campaign promoting their One Plus 8 product

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HP

HP launched campaigns outlining their role in helping combat the Coronavirus, studies they are conducting and direct product offers.

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Xbox

Xbox launched a campaign promoting their ‘Gamepass’ offer

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Overall, it seems that many consumer technology companies are trying to lean into this period of time where their products fill the needs of people around the country, now more than ever. 

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