New Industry Snapshots Reveal Competitive Ad Secrets

4 min read
New Industry Snapshots Reveal Competitive Ad Secrets
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Would you like to uncover your competitors’ social advertising strategies and optimize your brand campaigns to influence consumer sentiment and acquisition, outsmart your competition, and win market share? Now you can, with BrandTotal’s Social Competitive Intelligence Snapshots hot off the press for multiple industries.

We've created Social Competitive Intelligence Snapshots for the following industries; click on the report images below to download:

Social Competitive Intelligence Snapshot (Feb. 2021) - Alcohol & Spirits EditionSocial Competitive Intelligence Snapshot (Feb. 2021) - Automotive EditionSocial Competitive Intelligence Snapshot (Feb. 2021) - Beers EditionSocial Competitive Intelligence Snapshot (Feb. 2021) - Consumer Electronics EditionSocial Competitive Intelligence Snapshot (Feb. 2021) - Furniture Edition

Social Competitive Intelligence Snapshot (Feb. 2021) - Home Fitness EditionSocial Competitive Intelligence Snapshot (Feb. 2021) - Mens Grooming & Shaving EditionSocial Competitive Intelligence Snapshot (Feb. 2021) - Pets EditionSocial Competitive Intelligence Snapshot (Feb. 2021) - QSR EditionSocial Competitive Intelligence Snapshot (Feb. 2021) - Telehealth Edition


These monthly social competitive intelligence snapshots are unlike any other industry report you've read about your brand's competitive landscape.

Why? Marketing leaders measure their brand analytics, impact, and campaigns through a narrow lens of one-dimensional data -- their own consumer brand data. This data is primarily performance data like CTR/CPM, but we all know that’s only one layer of a brand’s multidimensional impact, especially on social platforms where consumers don't just click -- they think, they feel, they interact, they fall in love, they hate. 

But the thing is, you also measure yourself in a silo. That is, you against yourself and maybe some additional competitive data from digital, TV, and offline monitoring tools and snapshot-in-time consumer panels, but you never had real-time insight into your entire competitive landscape

That’s important, because you need to see the full 360-degree picture of your brand’s analytics, impact and performance as compared to your competitors’ brand strategy and campaigns. For example, Brand Analytics and Consumer Insights need to measure performance through multiple intelligence layers such as consumer sentiment, attitude, engagement, competitive spend and impressions, dark vs public ads (those ads that are targeted to specific groups versus those that anyone can see), SOV, Share of Topic, and many other filters.

That’s why siloed data points in separate sets and fragmented metrics are not enough; if anything, they add to the white noise of unfiltered big data. In order to take ROI-driven marketing actions, you need to see the full picture. You need visibility with context and performance. In other words -- brand analytics and social competitive intelligence must be correlative and actionable, so marketing leaders can make faster, smarter, and better decisions. And that’s what these new reports, driven by the power of the BrandTotal brand intelligence platform, give you.

Use them to uncover your competition’s:

  • Real-Time SOV - who’s winning share of voice and in which social and digital channels.
  • Consumer Engagement - which brands are engaging their audiences and the strategies they are using.
  • Consumer Sentiment - who’s leading, positive/negative sentiment, how sentiment has shifted and why, brand impact, and performance.
  • Leaders - Based on ad spend, volume, engagements, and consumer sentiment — who’s punching above their weight class.
  • Leading Creatives - Drill down into what’s working in terms of creatives and messaging, including creatives with the highest positive net sentiment, dark creatives with the largest budget, and most engaging dark creatives.
You can find them on our Resources page here.

Each report aims to showcase only a sample of brands in your industry and it's only a taste of what's possible — if you don't find your brand, reach out to us and we will be happy to create a tailored report that addresses your unique brand analytics and social competitive intelligence needs.

View the Reports

Get social competitive intelligence on your industry now!

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