BrandTotal Insights Blog

Visibility and insights into marketing strategies across social and digital.

Trends
6 min read

How Brands are Reacting to the Coronavirus

Press
1 min read

[Press Release] GfK, BrandTotal will illuminate world of dark marketing at IA Converge event

Press
3 min read

[Press Release] GfK, BrandTotal partner to track “dark” marketing that targets key consumer segments

Insights
1 min read

How Cosmetics Companies are Utilizing Paid Social Media to Grow Their Brands

Trends
6 min read

How to Conduct a Competitive Analysis Across Digital Media

Insights
2 min read

How Mobile Carriers are Promoting 5G Using Paid Social

Insights
2 min read

How top news and media sites are using paid social

Insights
3 min read

How Brands Leveraged Game of Thrones [Update]

Trends
4 min read

The D2C Playbook: How Top Disruptor Brands Strategize Their Digital Ads [Part 2]

Insights
1 min read

Tesla Spends Zero on Social Media Advertising [REPORT]

Trends
5 min read

The D2C Playbook: How Top Disruptor Brands Strategize Their Digital Ads [Part 1]