BrandTotal Insights Blog

Visibility and insights into marketing strategies across social and digital.

Trends
November 11, 2018 3 min read

How D2C Digital Native Brands are Outplaying Brick & Mortar Stores

Direct to Consumer (D2C) Digital Native Brands are taking a different approach to online sales and marketing, and the brick and mortars should take note.
Trends
November 11, 2018 3 min read

How Brand Giants Use Artificial Intelligence to Gain Marketing Advantage

Artificial Intelligence is changing the way the world conducts business, it’s important how to use it to remain agile and competitive marketers.
Trends
October 10, 2018 2 min read

5 Reasons Why We’re Proud to be Part of the Booming Israeli AI Landscape

BrandTotal has been selected as a major player in Israel’s Artificial Intelligence(AI) startup ecosystem, and we’re excited.
Press
October 10, 2018 2 min read

Agile Marketing @ MarTech East 2018

BrandTotal team attended MarTech East in Boston to share and discuss the latest trends in digital marketing.
Press
October 10, 2018 1 min read

BrandTotal Selected to Present at Oracle OpenWorld 2018

Oracle announced that they have selected BrandTotal along with two additional Israeli Artificial Intelligence start-ups to present at Oracle OpenWorld.
Press
September 09, 2018 3 min read

BrandTotal Raises $6 Million in Series A Round to Expand Rollout of Agile Marketing Platform [PRESS RELEASE]

BrandTotal Marketing Intelligence Platform Shines Light on Dark Marketing, Revealing Hidden Digital Marketing Strategies to Empower Brand Marketers.
Insights
September 09, 2018 2 min read

Apple now sells an ECG monitor. How will that affect their marketing?

Apple has revised its marketing strategy to suit its new offerings. Exclusive data from BrandTotal shows how its target market is changing.
Insights
September 09, 2018 8 min read

Five Takeaways for Brand Marketers from Nike’s Dream Crazy Campaign

Viral publicity can give your campaign the legs to blast through your marketing KPIs at the finish line
Insights
September 09, 2018 4 min read

Crafting an Effective Digital Marketing Brief

Writing a digital marketing brief is essential to aligning your marketing goals with the digital agency you hire, and all stakeholders involved.
Press
August 08, 2018 1 min read

BrandTotal’s CEO, Alon Leibovich talks Martech with MartechCube

What do you see as the single most important technology trend or development that’s going to impact us?
Product
August 08, 2018 2 min read

The New Leaderboard: 4 Metrics to Help Make Sense of Your Competitive World

In the leaderboard, you can now Video Views, Viral Score, Engagement & Spend across the board, across channels and across time.
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