BrandTotal Insights Blog

Visibility and insights into marketing strategies across social and digital.

Trends
February 02, 2019 2 min read

Dark Marketing: Changing How Brands Communicate Online

Target Marketing Magazine, where BrandTotal CEO Alon Leibovich writes about the benefits #DarkMarketing Apple tweets in your feed. #AppleHasntTweeted
Product
February 02, 2019 2 min read

New Features to Help You Understand Your Competition in 2019

providing our users with more specific data on audience preferences, video campaigns, as well as the competition’s marketing metrics
Insights
February 02, 2019 9 min read

Super Bowl 2019 Marketing Insights Blog: Winners and Losers

We analyzed every super bowl campaign using the BrandTotal platform. Here’s what we found.
Trends
January 01, 2019 3 min read

Brick and Mortar Shifts Upward: How D2C Brands are Incorporating Retail Shops into the *New* Buyer Journey

rise of online retailing, traditional brick-and-mortar retailers are suffering
Trends
January 01, 2019 3 min read

Digital Marketing Predictions for 2019

marketing strategists should understand the imminent changes and trends of the future to be up-to-speed and remain ahead of their competitors
Trends
December 12, 2018 3 min read

The “Who” of Dark Marketing: Segmentation of Consumers

Segmentation – or target clusters – is a major element contributing to dark marketing.
Insights
November 11, 2018 4 min read

Facebook Impressions for Black Friday Campaigns Spike 50% YoY

Brands are increasingly leveraging Facebook to promote their Black Friday offerings, with a massive increase in impressions of 50% from 2017 to 2018.
Trends
November 11, 2018 1 min read

CPGs Go Digital with Direct Conversion Ads

CPG giants are starting to discover the joys of measurable (and effective) marketing campaigns on Facebook.
Trends
November 11, 2018 3 min read

How D2C Digital Native Brands are Outplaying Brick & Mortar Stores

Direct to Consumer (D2C) Digital Native Brands are taking a different approach to online sales and marketing, and the brick and mortars should take note.
Trends
November 11, 2018 3 min read

How Brand Giants Use Artificial Intelligence to Gain Marketing Advantage

Artificial Intelligence is changing the way the world conducts business, it’s important how to use it to remain agile and competitive marketers.
Trends
October 10, 2018 2 min read

5 Reasons Why We’re Proud to be Part of the Booming Israeli AI Landscape

BrandTotal has been selected as a major player in Israel’s Artificial Intelligence(AI) startup ecosystem, and we’re excited.
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