BrandTotal Insights Blog

Visibility and insights into marketing strategies across social and digital.

Press
October 10, 2018 1 min read

BrandTotal Selected to Present at Oracle OpenWorld 2018

Oracle announced that they have selected BrandTotal along with two additional Israeli Artificial Intelligence start-ups to present at Oracle OpenWorld.
Press
September 09, 2018 3 min read

BrandTotal Raises $6 Million in Series A Round to Expand Rollout of Agile Marketing Platform [PRESS RELEASE]

BrandTotal Marketing Intelligence Platform Shines Light on Dark Marketing, Revealing Hidden Digital Marketing Strategies to Empower Brand Marketers.
Insights
September 09, 2018 2 min read

Apple now sells an ECG monitor. How will that affect their marketing?

Apple has revised its marketing strategy to suit its new offerings. Exclusive data from BrandTotal shows how its target market is changing.
Insights
September 09, 2018 8 min read

Five Takeaways for Brand Marketers from Nike’s Dream Crazy Campaign

Viral publicity can give your campaign the legs to blast through your marketing KPIs at the finish line
Insights
September 09, 2018 4 min read

Crafting an Effective Digital Marketing Brief

Writing a digital marketing brief is essential to aligning your marketing goals with the digital agency you hire, and all stakeholders involved.
Press
August 08, 2018 1 min read

BrandTotal’s CEO, Alon Leibovich talks Martech with MartechCube

What do you see as the single most important technology trend or development that’s going to impact us?
Product
August 08, 2018 2 min read

The New Leaderboard: 4 Metrics to Help Make Sense of Your Competitive World

In the leaderboard, you can now Video Views, Viral Score, Engagement & Spend across the board, across channels and across time.
Trend
August 08, 2018 1 min read

4 Ways to Use Dark Marketing

today’s marketing landscape, companies can run digital campaigns without competitors and non-targeted demographics being aware, known as “dark marketing.”
Press
August 08, 2018 1 min read

Oracle selects BrandTotal and 4 other startups for accelerator

Oracle Announced the Five Startups that they selected to participate in their prestigious Startup Cloud Accelerator Program.
Press
July 07, 2018 1 min read

BrandTotal to Bring Agile Marketing to Microsoft Dynamics 365 Customers

At Microsoft's Business Applications Summit, BrandTotal announced a deepened relationship with the software giant.
Press
July 07, 2018 1 min read

Microsoft Explores the Hidden Reality of Dark Marketing

Microsoft recently interviewed BrandTotal about what dark marketing is and how to use it to your advantage.
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