BrandTotal Insights Blog

Visibility and insights into marketing strategies across social and digital.

Insights
July 07, 2019 2 min read

How Mobile Carriers are Promoting 5G Using Paid Social

Analysis of how major brands are positioning and marketing themselves, as companies race to establish their brands as leaders in 5G service.
Insights
June 06, 2019 2 min read

How top news and media sites are using paid social

Understand how the top news and media sites use paid social channels to engage potential readers and drive traffic to their sites.
Insights
May 05, 2019 3 min read

How Brands Leveraged Game of Thrones [Update]

Here’s an update on how brands have adjusted their Game of Thrones campaign tie-ins as the series comes to a close.
Trends
May 05, 2019 4 min read

The D2C Playbook: How Top Disruptor Brands Strategize Their Digital Ads [Part 2]

Today, we’re discussing the ins and outs of omnichannel marketing, and how you can optimize creatives for ad placement:
Insights
May 05, 2019 1 min read

Tesla Spends Zero on Social Media Advertising [REPORT]

Analysis of Toyota, BMW, Honda, Audi, Ford, Infiniti, Cadillac, Porsche, and Tesla to see how they're using paid social.
Trends
April 04, 2019 5 min read

The D2C Playbook: How Top Disruptor Brands Strategize Their Digital Ads [Part 1]

How Top Disruptor Brands Strategize their Digital Ads
Product
April 04, 2019 4 min read

Quickly Understand Creatives in Your Competitive Landscape with new Creatives Quadrants Tool

Quickly Understand Creatives in Your Competitive Landscape with new Creatives Quadrants Tool
Insights
April 04, 2019 2 min read

How Apple is Marketing their Latest Services

We analyzed Apple's latest campaigns surrounding their new service line including Apple TV+, Apple News+, Apple Card, and Apple Arcade.
Insights
March 03, 2019 3 min read

Marketing Madness

Analysis of top marketing campaigns tied in with the NCAA March Madness Basketball to see how brands are capitalizing on the annual college sports frenzy.
Product
March 03, 2019 2 min read

Five Things You Can Learn About Brands from Our New Sentiment Trends Feature

track sentiment on public and dark posts on the BrandTotal platform, gain a deeper understanding of sentiment by viewing how it trends over time.
Trends
February 02, 2019 2 min read

Dark Marketing: Changing How Brands Communicate Online

Target Marketing Magazine, where BrandTotal CEO Alon Leibovich writes about the benefits #DarkMarketing Apple tweets in your feed. #AppleHasntTweeted
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