BrandTotal Insights Blog

Visibility and insights into marketing strategies across social and digital.

Press
July 07, 2018 1 min read

BrandTotal to Bring Agile Marketing to Microsoft Dynamics 365 Customers

At Microsoft's Business Applications Summit, BrandTotal announced a deepened relationship with the software giant.
Press
July 07, 2018 1 min read

Microsoft Explores the Hidden Reality of Dark Marketing

Microsoft recently interviewed BrandTotal about what dark marketing is and how to use it to your advantage.
Trend
July 07, 2018 5 min read

Top 5 Ways Facebook’s Carousel Campaigns are Merrily-Going-‘Round Their Competition

Facebook carousel ads are super-engaging. Here are some inspiring ways you can incorporate carousels in your marketing strategy.
Trends
June 06, 2018 3 min read

A Little Bit of (Facebook) Transparency Goes a Long Way

Facebook has added a welcome layer of transparency but is it enough for agile marketers?
Insights
June 06, 2018 4 min read

The Hidden Link between Personalization and Dark Marketing

Personalization is more than cool sneakers and bespoke suits; highly personalized social media content is a key ingredient for successful dark marketing.
Insights
June 06, 2018 3 min read

Trump’s Stealthy Birthday Facebook Campaign Reaches Millions

Trump is one of the leading advertisers on Facebook and other social media, with highly targeted messages to segments of the population.
Press
June 06, 2018 1 min read

Wall Street Meets Silicon Valley

BrandTotal CEO Presents at Morgan Stanley’s Prestigious CTO Innovation Summit
Trends
May 05, 2018 3 min read

The “Where” of Dark Marketing: Fragmentation of Platforms

Marketers are often left in the dark about their competitors' strategies because of the fragmented nature of today's marketing channels.
Insights
July 07, 2017 5 min read

Agile Marketing Manual: How to be an Agile Marketer

Digital has made marketing more flexible and measurable than ever, ushering in the true era of Agile Marketing
Trends
July 07, 2017 6 min read

The MarTech Revolution: its Challenges and Industry Impacts

Digital is changing marketing on a minute-to-minute basis. Continue reading to discover exactly how digital is revolutionizing the way we market.
Trends
July 07, 2017 5 min read

The Elephant in the Room - Dark Marketing: What it is and how to illuminate the darkness

In this piece, we are going to take a look at a new phenomenon revolutionizing the marketing industry—Dark Marketing
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